Each Time the Coca Cola Company Introduced a New Type

Multiple Choice

Each time the Coca Cola Company introduced a new type of cola beverage,Coke Original lost sales.When Diet Coke was released it resulted in a loss of sales to the original.When Coke Zero was launched,it took sales away from both Coke Original and Diet Coke.This loss of sales,as a direct result of a brand extension strategy,is known as ________.

A) brand cannibalisation
B) fighting brands
C) product obsolescence
D) derived demand
E) portfolio planning