Solved

Marketers of Dove,a Leading Brand of Facial Cleanser,go Beyond the Brand's

Question 127

True/False

Marketers of Dove,a leading brand of facial cleanser,go beyond the brand's cleansing cream properties and communicate the resulting benefit of softer skin.This is known as product attributes in brand positioning.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q43: Service inseparability means that the quality of

Q46: Describe the functions of product labelling.

Q81: A company's product mix has four important

Q122: With respect to food labelling,resellers are not

Q123: Products and services fall into two broad

Q124: Brands are not maintained by advertising,but by

Q125: Product mix _ refers to the number

Q126: A sensational _ may grab consumers' attention

Q129: _ are products and services bought by

Q131: _ consists of activities undertaken to create,maintain