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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 7: Products, services and Brands: Offering Customer Value
  5. Question
    Customers Come to Know a Brand Through a Wide Range
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Customers Come to Know a Brand Through a Wide Range

Question 88

Question 88

True/False

Customers come to know a brand through a wide range of contacts and touch points,including word of mouth,personal interactions with company employees,telephone interactions and company web pages.

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