Solved

Lynx,a Popular Brand of Male Toiletries,defines Itself as Being in the Business

Question 67

Multiple Choice

Lynx,a popular brand of male toiletries,defines itself as being in the business of assisting men in the 'mating game'.This is an example of ________.


A) market-oriented mission statement
B) product-oriented mission statement
C) technology-oriented mission statement
D) environment-oriented mission statement
E) a promotional tag line

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q54: The growth strategy of diversification involves offering

Q62: Though companies need to grow to compete

Q63: Return on marketing investment (or marketing ROI)is

Q64: The BCG growth-share matrix classifies four types

Q68: When QANTAS airlines launched its low-cost carrier,Jetstar,it

Q69: Effective positioning begins with _ the company's

Q70: In the BCG approach,the most likely candidate

Q71: In spite of its many obvious benefits,not

Q72: Disney is identifying and developing new market

Q110: Which of the following most accurately identifies