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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
  5. Question
    ________ Can Be a Company Division,a Product Line Within a Division
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________ Can Be a Company Division,a Product Line Within a Division

Question 27

Question 27

Multiple Choice

________ can be a company division,a product line within a division or sometimes a single product or brand.


A) A market
B) The BCG
C) An SBU
D) A PLC
E) A value delivery network

Correct Answer:

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