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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
  5. Question
    When Dealing with a ________,Managers Must Decide Whether to Invest
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When Dealing with a ________,Managers Must Decide Whether to Invest

Question 101

Question 101

Multiple Choice

When dealing with a ________,managers must decide whether to invest in it in an attempt to build it into a star or cash cow,or whether to phase it out.


A) star
B) dog
C) question mark
D) cash cow
E) cat

Correct Answer:

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