When QANTAS Airlines Launched Its Low-Cost Carrier,Jetstar,it Soon Found That

Multiple Choice

When QANTAS airlines launched its low-cost carrier,Jetstar,it soon found that Jetstar's budget prices appealed to a new market segment made up of first-time travellers who had previously been locked-out of air travel due to perceptions of high price.Jetstar's ability to reach first-time travellers is an example of ________ by QANTAS.

A) market segmentation
B) market penetration
C) diversification
D) market development
E) product development