Multiple Choice
The text suggests that instead of thinking of selling products,marketers would be wise to take the customer's view and think of ________.
A) providing convenience
B) offering solutions to problems
C) initiating two-way communication
D) offering discounts
E) connecting services and products
Correct Answer:
Verified
Correct Answer:
Verified
Q30: A marketing director is looking at whether
Q31: A marketing organisation's mission should NOT be
Q32: Which of the following provides a CORRECT
Q33: In the marketing mix,the element of promotion
Q34: When the makers of a ballpoint pen
Q36: The first step in strategic planning is
Q37: _ should be market oriented and defined
Q38: Marketing strategy consists of specific strategies for
Q39: A mission statement is a statement of
Q40: A major resources firm has just developed