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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
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    The Process of Making a Brand an Inseparable Part of Some
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The Process of Making a Brand an Inseparable Part of Some

Question 87

Question 87

Multiple Choice

The process of making a brand an inseparable part of some other form of entertainment such as a feature film or TV program is known as ________.


A) advertainment
B) featured entertainment
C) virtual advertising
D) mediated advertising
E) branded entertainment

Correct Answer:

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