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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
  5. Question
    ________ ________ Refers to the Process of Creating and Placing
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________ ________ Refers to the Process of Creating and Placing

Question 55

Question 55

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________ ________ refers to the process of creating and placing newsworthy information in the news media to attract attention to a person,product or service.

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