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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
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    ________ Advertising Is Used Heavily When Introducing a New Product
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________ Advertising Is Used Heavily When Introducing a New Product

Question 49

Question 49

Short Answer

________ advertising is used heavily when introducing a new product category as a means of building primary demand.In contrast,________ advertising becomes more important as competition increases.

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