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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
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    ________ Advertising Is Important for Mature Products Since It Helps
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________ Advertising Is Important for Mature Products Since It Helps

Question 160

Question 160

Short Answer

________ advertising is important for mature products since it helps to maintain customer relationships and keep consumers thinking about the product.

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