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    Principles of Marketing Study Set 1
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    When Many Customers Share a Strong Need That Cannot Be
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When Many Customers Share a Strong Need That Cannot Be

Question 105

Question 105

Multiple Choice

When many customers share a strong need that cannot be satisfied by any existing products or services,this is known as ________.


A) full demand
B) unwholesome demand
C) latent demand
D) overfull demand
E) irregular demand

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