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    Principles of Marketing Study Set 1
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    The Ultimate Aim of Customer Relationship Management Is to Produce
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The Ultimate Aim of Customer Relationship Management Is to Produce

Question 97

Question 97

Multiple Choice

The ultimate aim of customer relationship management is to produce ________.


A) high customer equity
B) high current market share
C) steady sales volume
D) a reliable database
E) higher sales volume

Correct Answer:

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