Multiple Choice
The text classifies customers into four relationship groups,according to the customers' profitability and projected loyalty.________ are the customers with the highest profit potential and strong loyalty.
A) Barnacles
B) Strangers
C) Butterflies
D) True friends
E) Big fish
Correct Answer:

Verified
Correct Answer:
Verified
Q25: Market offerings are limited to physical products.
Q73: In its broadest sense,customer relationship management (CRM)is
Q89: Which of the following statements is NOT
Q92: Marketing is an activity,set of institutions and
Q93: One of the challenges facing marketers as
Q95: A(n)_ is the set of all actual
Q96: Members of the sales team at Dekko
Q97: The ultimate aim of customer relationship management
Q98: A company with many low-margin customers may
Q99: A team leader in charge of customer