The Justification for Having a List Price and Offering a Mail-In

Multiple Choice

The justification for having a list price and offering a mail-in rebate coupon is to

A) separate the market into the less price-sensitive and the more price-sensitive.
B) discourage all consumers from filling out the rebate form.
C) make the consumer wait six months for the 50-cent cheque.
D) appeal to those consumers who enjoy corresponding with large corporations.
E) appeal to those consumers who dislike corresponding with large corporations.