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Advertisers Use Enjoyable Music, Cute Babies, Attractive Models, and Funny

Question 196

Multiple Choice

Advertisers use enjoyable music, cute babies, attractive models, and funny spokespeople to create positive advertisements. The music, babies, and so on are BEST thought of as:


A) CSs.
B) neutral stimuli.
C) positive reinforcers.
D) USs.

Correct Answer:

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