Multiple Choice
A popular athlete has endorsed an athletic shoe in a series of glossy magazine ads.In the application of conditioning to advertising,which statement is correct?
A) The athlete is a US; the shoe is a CS.
B) The athlete is a CS; readers' liking for the athlete is a CR.
C) The shoe is a US; the athlete is a CS
D) The shoe is a US; readers' positive response to the shoe is a UR.
Correct Answer:
Verified
Correct Answer:
Verified
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