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  3. Study Set
    Understanding Business Strategy Concepts Plus
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    Exam 9: Creating and Maintaining Alliances
  5. Question
    A Horizontal Strategic Alliance Is a Cooperative Partnership Between Firms
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A Horizontal Strategic Alliance Is a Cooperative Partnership Between Firms

Question 13

Question 13

Multiple Choice

A horizontal strategic alliance is a cooperative partnership between firms


A) outside the value chain.
B) across the value chain.
C) at the same stage of the value chain.
D) at any point within the value chain.

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