Multiple Choice
For a fee, McDonald's provides trademarks, the operating system, and its well-known products as well as support services such as advertising, specialized training, and quality assurance programs to partners across the world. This type of market entry is called
A) franchising.
B) a turnkey project.
C) licensing
D) management contracting.
Correct Answer:
Verified
Correct Answer:
Verified
Q28: In the _ structure a specific division
Q29: If a firm's success depends on intangible
Q30: All of the following are examples of
Q31: An advantage of an international acquisition is
Q32: Goodie, Goodie, Gumdrops (GGGs) is a retail
Q34: One of the major problems with the
Q35: Exporting and licensing are forms of foreign
Q36: Tariffs are most likely to be a
Q37: Because of environmental and technological changes taking
Q38: A firm using the multidomestic strategy is