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    Understanding Business Strategy Concepts Plus
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    Exam 8: Competing Across Borders
  5. Question
    Bouquet Fragrances, Inc
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Bouquet Fragrances, Inc

Question 17

Question 17

Multiple Choice

Bouquet Fragrances, Inc., uses a multidomestic strategy. The ____ structure is most appropriate for it.


A) international matrix
B) global matrix
C) worldwide divisional
D) geographic-area divisional

Correct Answer:

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