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    Understanding Business Strategy Concepts Plus
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    Exam 3: Analyzing the External Environment
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    The "One-Time Costs That Customers Incur When They Decide to Buy
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The "One-Time Costs That Customers Incur When They Decide to Buy

Question 19

Question 19

Multiple Choice

The "one-time costs that customers incur when they decide to buy a product from a different supplier" are known as


A) switching costs
B) economies of scale
C) economies of scope
D) capital requirements

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