Media Selection Problems Are Typically Approached with LP by Either

Multiple Choice

Media selection problems are typically approached with LP by either

A) maximizing audience exposure or maximizing number of ads per time period.
B) maximizing the number of different media or minimizing advertising costs.
C) minimizing the number of different media or minimizing advertising costs.
D) maximizing audience exposure or minimizing advertising costs.
E) minimizing audience exposure or minimizing advertising costs.