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An Advertiser Is Interested in the Effects of Color and Size

Question 32

Multiple Choice

An advertiser is interested in the effects of color and size of containers on people's tendency to buy a certain brand of cereal. He prepares containers consisting of all combinations of color with size and asks each of a group of subjects which of the containers they would be most and least likely to buy. What type of design does this study represent?


A) one-variable within-subjects
B) between-subjects factorial
C) within-subjects factorial
D) mixed factorial

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