Multiple Choice
An advertiser is interested in the effects of color and size of containers on people's tendency to buy a certain brand of cereal. He prepares containers consisting of all combinations of color with size and asks each of a group of subjects which of the containers they would be most and least likely to buy. What type of design does this study represent?
A) one-variable within-subjects
B) between-subjects factorial
C) within-subjects factorial
D) mixed factorial
Correct Answer:

Verified
Correct Answer:
Verified
Q27: Strayer, Drews, and Johnston 2003) had participants
Q28: In the simplest case of factorial design,
Q29: Factorial designs involve<br>A) factor analysis<br>B) all combinations
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Q31: When two variables interact<br>A) the effect of
Q33: Is there a main effect of A?<br>A)
Q34: If a factorial design is conducted in
Q35: Is it possible to have an interaction
Q36: In a single experiment, amount of reward
Q37: If neither Variable A nor Variable B