Multiple Choice
In which of the following situations would a penetration pricing strategy be inappropriate?
A) Sales volume of the service is very sensitive to price
B) Economies in unit costs can be achieved by operating at large volumes
C) A service faces threats of strong potential competition very soon after introduction
D) There is no class of buyers willing to pay a higher price to obtain the service
E) The service is a major improvement over past services
Correct Answer:

Verified
Correct Answer:
Verified
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