The Price for an All-Day Trip to the Alpine Spa

Multiple Choice

The price for an all-day trip to the Alpine Spa is $175 and includes an hour-long massage, a facial, a manicure and pedicure and a hair styling and make-up application. Any of these services can be purchased individually for the total cost of almost $300. What kind of pricing strategy is Alpine Spa using?

A) Synchro-pricing
B) Complementary pricing
C) Mixed bundling
D) Contribution margin pricing
E) Contingency pricing