The Business Program at Kennesaw State University Offers Classes That

Multiple Choice

The business program at Kennesaw State University offers classes that start as early as 6:30 a.m.and as late as 9:30 p.m.for its undergraduates.It also has Saturday and Sunday undergraduate classes in addition to its regular daytime program.KSU is using which of the following strategies for shifting demand to match capacity?

A) Differentiate on price
B) Modify timing and location of service delivery
C) Vary the service offering
D) Stretch capacity
E) Communicate with customers