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    Services Marketing Study Set 1
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    Exam 14: Delivering Service Through Intermediaries and Electronic Channels
  5. Question
    A _____ of Franchising to the _____ Is That Franchising
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A _____ of Franchising to the _____ Is That Franchising

Question 27

Question 27

Multiple Choice

A _____ of franchising to the _____ is that franchising leverages the business format to gain wider distribution.


A) Benefit; franchiser
B) Challenge; franchiser
C) Benefit; franchisee
D) Challenge; franchisee

Correct Answer:

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