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  3. Study Set
    Services Marketing Study Set 1
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    Exam 14: Delivering Service Through Intermediaries and Electronic Channels
  5. Question
    One of the Challenges Inherent in Distributing Services Through Electronic
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One of the Challenges Inherent in Distributing Services Through Electronic

Question 67

Question 67

True/False

One of the challenges inherent in distributing services through electronic channels is the fact that customers are active, not passive and must be enticed.

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