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Ravela Does Not Want to Use the Self-Checkout Lane at the Supermarket

Question 69

Multiple Choice

Ravela does not want to use the self-checkout lane at the supermarket because it "just seems too complicated". What factor primarily has determined her reluctance to try the new self-service technology?


A) Customer readiness
B) Capability management
C) Emotional resources
D) The empowerment of technology
E) Personal autonomy

Correct Answer:

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