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Landis Was Pleasantly Surprised to Find a "No Smoking" Sign

Question 37

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Landis was pleasantly surprised to find a "No Smoking" sign at his favorite pub.He had to limit his visits because he is allergic to cigarette smoke.Now he can visit as often and for as long as he likes.Landis was afraid the sign might hurt the pub's business,but he was pleased to discover how many of the pub's regulars felt the same way he did.The "No Smoking" sign served to:


A) Enhance customer compatibility
B) Decrease customer participation
C) Turn the customers of the pub into productive resources
D) Allow the customer to co-create the service
E) Maintain the drama metaphor

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