Each Year Representatives of College Activities Boards Throughout the U

Multiple Choice

Each year representatives of college activities boards throughout the U.S.gather at regional National Association of College Activities (NACA) conventions to listen,talk to,and hire acts for the upcoming school year.Auburn Moon from Philadelphia is one of the agencies that attends the NACA conventions.The owner of this agency prepares a CD that contains two or three songs by each of the acts she represents and gives them out to students at the conventions.Students can listen to the CDs at their leisure and share the music with other decision makers on campus.With the CDs,Auburn Moon is _____ about its entertainers and their abilities.

A) Motivating its customers
B) Positioning its customers
C) Managing the customer mix
D) Defining its customers' jobs
E) Educating its customers