American Airlines Conducts Ongoing In-Flight Surveys to Assess Passengers' Perceptions

Multiple Choice

American Airlines conducts ongoing in-flight surveys to assess passengers' perceptions of the ticket buying process,gate agents,flight attendants,food and beverage service,condition/comfort of airplanes and adherence to departure/arrival schedules.American Airlines' research provides feedback on _____ measurements.

A) Hard
B) Basic
C) Formal
D) Soft
E) Informal