How Would You Describe the Sustainability of Competitive Advantage in the Acquaintance

Multiple Choice

How would you describe the sustainability of competitive advantage in the acquaintance stage of the customer relationship evolution?

A) Non-existent because the company's primary goal is to induce trial
B) Generally low with some variation on how the competition creates unique value
C) High even though it depends on how unique the service offering is
D) Medium because customer are heterogeneous
E) Generally low because of the expense associated with mass customization