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The 80/20 Two-Tier Scheme

Question 17

Multiple Choice

The 80/20 two-tier scheme:


A) Is used to justify the philosophy that all customers deserve the same level of service
B) Assumes profitability does not determine who the best customers are
C) Assumes all customers within each tier are homogeneous
D) Is totally unrelated to marketing segmentation
E) Is accurately described by all of the above

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