While Smitty Was Shopping at the Home Depot, He Was

Multiple Choice

While Smitty was shopping at The Home Depot, he was asked to complete a survey assessing his expectations and perceptions of The Home Depot's service quality. In one section of the survey, he was asked to allocate a total of 100 points across the five dimensions of service quality. The 100-point allocation question is a _____ importance measure.

A) Direct
B) Leading
C) Primary
D) Indirect
E) Secondary