Which of the Following Statements About Complaint Solicitation Is True

Multiple Choice

Which of the following statements about complaint solicitation is true?

A) Customer complaints provide an adequate source of information about customers' perceptions and expectations of services
B) The technique of soliciting customer complaints is only used for services
C) Research on customer complaints is one of the most difficult research techniques to use
D) Research on customer complaints allows companies to improve failure points and to improve or correct the performance of contact personnel
E) No major companies would depend on customer complaints as its only source of information on its customers' perceptions and expectations of its services