In Early 2002, the University of Leeds in the U

Multiple Choice

In early 2002, the University of Leeds in the U.K. released findings of its study of television viewing behaviors. Seventeen families have given permission for cameras with sound to be placed in the main living areas of their homes for two three-week periods over two years to watch them watch television. The University of Leeds used _____ to determine that people who have specifically chosen to watch a program are more likely to remain present for the commercial breaks within it.

A) Multicultural surveys
B) Market-oriented ethnography
C) Process checkpoint evaluations
D) Requirements research
E) Diversity studies