Key Energy Was a Company That Provided Quality Oilfield Construction

Multiple Choice

Key Energy was a company that provided quality oilfield construction, drilling and other services. The company's top management felt stakeholders did not have a clear image of the company and were considering changing the name to clarify the organization's position in the market. Senior management interviewed the company's salespeople to learn how they felt about selling Key Energy's services. As part of examining the corporate image, the company used:

A) Upward communication
B) Synetics research
C) Lead user research
D) SERVQUAL surveys
E) Relationship surveys