Which of the Following Incidents Is Likely to Influence a Customer's

Multiple Choice

Which of the following incidents is likely to influence a customer's perception of service quality of an appliance store?

A) A late night call to the store's service department
B) The relationship the customer has established with the store after buying several different appliances
C) A salesperson's explanation of extended warranty service
D) The welcoming atmosphere of the store
E) All of the above