Which of the Following Statements About Customer Satisfaction Is True

Multiple Choice

Which of the following statements about customer satisfaction is true?

A) Satisfaction cannot be defined quantitatively
B) Customer satisfaction can only be analyzed if it is considered to be a static occurrence
C) Customer satisfaction can only be determined through anecdotal evidence
D) Satisfaction may be associated with feelings of ambivalence when there is a mix of positive and negative experiences
E) Customer satisfaction is not influenced by price