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For Years, State Farm Insurance Used the Slogan, "Like a Good

Question 49

Multiple Choice

For years, State Farm insurance used the slogan, "Like a good neighbor, State Farm is here". The slogan showed the availability of the State Farm agent to help in any way needed. Which dimension of service quality was State Farm emphasizing?


A) Reliability
B) Responsiveness
C) Assurance
D) Empathy
E) Tangibles

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