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    Services Marketing Study Set 1
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    Exam 5: Customer Perceptions of Service
  5. Question
    A Service Encounter That Occurs Without Any Direct Human Contact
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A Service Encounter That Occurs Without Any Direct Human Contact

Question 71

Question 71

Multiple Choice

A service encounter that occurs without any direct human contact is a(n) _____ encounter.


A) Remote
B) Phone
C) Detached
D) Public
E) Impersonal

Correct Answer:

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