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  2. Topic
    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 4: Customer Perceptions of Service
  5. Question
    Service Researchers Have Suggested That Consumers Judge the Quality of Services
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Service Researchers Have Suggested That Consumers Judge the Quality of Services

Question 1

Question 1

True/False

Service researchers have suggested that consumers judge the quality of services based on their perceptions of the technical outcome provided,the process by which that outcome was delivered,and the quality of the physical surroundings in which the service was delivered.

Correct Answer:

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