Monroe and Ilene Are Meeting with a Potential Wedding Caterer

Multiple Choice

Monroe and Ilene are meeting with a potential wedding caterer today. They will sample seven different kinds of wedding cakes, taste three entrees, sip varied wines and examine table setting options. The caterer allows prospective clients to sample his products before purchase in order to:

A) Evoke the drama metaphor
B) Create evidence of credence qualities
C) Reduce the risk inherent in the purchase of a service
D) Eliminate risk
E) Create a larger evoked set