As More Europeans Are Making Their Own Travel Arrangements Online

Multiple Choice

As more Europeans are making their own travel arrangements online, travel agencies are offering new services. One concept that is working well is to market exclusive travel packages that incorporate pre-paid children's activities. By designing packages specifically for parents and their children, the European travel agents are relying on _____ to create a differential advantage.

A) Increased customer compatibility
B) Decreased customer self-attribution of dissatisfaction
C) Smaller customers' evoked sets
D) Increased customer adherence to a service script
E) Decreased service complexity