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    Services Marketing Study Set 1
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    Exam 1: Introduction to Services
  5. Question
    _____ Is a Key Determinant of Whether a Product Offering
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_____ Is a Key Determinant of Whether a Product Offering

Question 22

Question 22

Multiple Choice

_____ is a key determinant of whether a product offering should be classified as a product or a service.


A) Physicality
B) Audience passivity
C) Tangibility
D) Perception
E) Abstraction

Correct Answer:

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