Multiple Choice
Which of the following trends has directly influenced the development of services marketing concepts and strategies?
A) The decreasing importance of service industries to the U.S.and world economies
B) The growth in information-based technology
C) Decreased competition in professional services
D) The fact that manufacturing firms are placing increased emphasis on providing services
E) None of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q7: In many cultures,weddings are timed to occur
Q8: Gina and Henry were having breakfast when
Q9: The characteristic of a service that refers
Q10: Extron Electronics makes coaxial cables for connecting
Q11: The most distinguishing characteristic of services is:<br>A)
Q13: Ruth recently visited a day care center
Q14: Without good mailing lists,businesses cannot engage in
Q15: When Alicia and Jordan dined at Formia
Q16: The development of services marketing concepts has
Q17: When they go away on vacation,some dog