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    Exam 11: Marketing Processes and Consumer Behavior
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    What Are the Tangible and Intangible Qualities That a Company
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What Are the Tangible and Intangible Qualities That a Company

Question 14

Question 14

Multiple Choice

What are the tangible and intangible qualities that a company builds into its products?


A) Features
B) Requirements
C) Benefits
D) Safety devices
E) Guarantees

Correct Answer:

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