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    Exam 11: Marketing Processes and Consumer Behavior
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    What Is the Term That Describes What Happens After the Sale
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What Is the Term That Describes What Happens After the Sale

Question 80

Question 80

Multiple Choice

What is the term that describes what happens after the sale to ensure consumers buy the product again?


A) Postpurchase evaluation
B) Prepurchase evaluation
C) Rational motives
D) Emotional motives
E) Evoked set

Correct Answer:

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